THE BOUNDARIES OF INFLUENCE

It is undeniable that new technologies and social media offer great marketing opportunities. Television, newspapers and traditional media in general are on the decline – and have been for a

FAKE IS THE NEW BLACK

Traditionally speaking, marketing has never been about ‘being truthful’. Now, marketing in 2019…that is the epitome of forgery. New technological means produce new ways of doing things, and advertising is

YouTube: No Longer The Coolest Kid in Town?

YouTube may still hold the numbers, but it’s also going through an identity crisis.  The current situation is endangering the quality of the content with which YouTube has been amusing