Street knowledge, commonplace or plain truth – everybody says focus groups do not work. This common knowledge is almost part of the pop culture, something you hear here and there. As a regular person who is not in the advertising field, I was absolutely sure that focus groups were a thing of the past. I…

I created my first blog almost ten years ago. It was almost by chance that I decided to start writing. At the time I had no idea I would enjoy it this much. That was my first contact with the act of writing, and it was so strong that I still keep that primeval Blogger…

The Main Divide. Experience. Expertise. Practice. These are your hard-earned values. Your co-workers should respect them, be inspired by them even. You expect it to be this way, but sometimes it is not. With everything happening so fast lately, it is fairly probable to feel out of control. Or out of place altogether. The working…

The shut down of Kickasstorrents has brought to the table the Internet’s sempiternal controversy – ownership vs freedom. Almost every site out there is reporting the arrest of owner Artem Vaulin, but this is insufficient –¬† a deeper analysis as to the state of Internet copyright laws is in order. Just like the arrest of…

¬†After The Allies won World War II, about 9,000 nazi war criminals had to run away. It is estimated that as many as 500 fled to Paraguay. You might think this is such an unimportant number, so why are we even considering it? Well, Paraguay is quite a small country. Unfortunately data prior to 1950…

As a psychologist, I keep wondering how every little thing that happens around affects us. How big is such impact? But the key point is do we really notice it? Subliminal phenomena are nothing short of fascinating. And advertising is the kingdom of subliminal phenomena. Come to think about it, a disturbingly big portion of…

Looks like it is going to be ‘every man for himself’. Back in the year 2000, when the record industry began seriously plummeting, artists started gathering their assets. What could they do to survive? What other ways were there to still get revenues? Apple came up with a solution almost immediately, releasing iTunes in January…

Last time I was about to prove to you that over protective measures towards domestic markets can backfire – damaging many industries, such as entertainment’s. In 2010, Argentina became just as overprotective. Let’s see. Certain goods’ entry was downright banned, in order to enhance local industry – best known as import substitution. Some of that…

I am just going to prove to you that protective economic measures could kill the record industry. How? By creating the perfect conditions in which piracy simmers, develops and then rises full-force. This paradox has never been so evident to me. Moreover and unfortunately, this paradox also touches the film industry. Maybe more even so,…