During the winter season of 2007/2008  there was a massive screenwriters strike. To be precise, a television writers strike. The Writers Guild Of America were asking to be paid at least the same movie screenwriters were. Some TV shows had to be put on hold, and the release of a few others postponed. The feud…

Street knowledge, commonplace or plain truth – everybody says focus groups do not work. This common knowledge is almost part of the pop culture, something you hear here and there. As a regular person who is not in the advertising field, I was absolutely sure that focus groups were a thing of the past. I…

I created my first blog almost ten years ago. It was almost by chance that I decided to start writing. At the time I had no idea I would enjoy it this much. That was my first contact with the act of writing, and it was so strong that I still keep that primeval Blogger…

The Main Divide. Experience. Expertise. Practice. These are your hard-earned values. Your co-workers should respect them, be inspired by them even. You expect it to be this way, but sometimes it is not. With everything happening so fast lately, it is fairly probable to feel out of control. Or out of place altogether. The working…